Is This a Way to "Teach" Creativity?

Here is an example from IDEO of a creative and meaningful challenge that I think says something about the thinking skills students will need for the future, as well as how artistic thinking both initiates and enhances scientific and engineering challenges. It is the Incredible IDEO Global Chain Reaction Experience, a functioning Rube Goldberg machine designed to run sequentially across three continents. Here we have a creative idea that can be interpreted as a marketing strategy for the firm, an example of the "experience economy" that is all around us, an example of ingenuity, a testament to the need for "serious Play" in the classroom, and an expression of yearning for a world where people work joyfully and work together to make things happen.
IDEO Global Chain Reaction from IDEO Labs on Vimeo.